Mautic campaigns can chain events, decisions, and conditions, but wiring up a real workflow takes setup across forms, segments, emails, points, and cron. Your vibe-code agent can build these for you: it reads your configuration, writes the pieces, queries the database to verify, and reports back. Here are ten workflows worth automating end to end.
1. Welcome drip for new form submissions
A classic: someone submits a form, gets three emails over a week, then moves into a long-term segment. The assistant creates the source segment with the right filter, writes the three emails or clones them from a theme, builds the campaign with timed events, and confirms the trigger cron runs. It can also seed the campaign with a test contact to prove the path works.
The details matter here: timing between emails, what happens if someone submits twice, and where they land at the end. Spell those out and let the assistant wire them. Ask: “Build a welcome campaign for people who submit my ‘demo-request’ form: three emails over seven days, then move them to the ‘nurtured’ segment.”
2. Sync store orders into Mautic as contacts
If you run a shop, your buyers should be contacts tagged as customers, so you can upsell by segment instead of blasting everyone. The assistant can stand up a webhook endpoint that catches order-paid events from WooCommerce or Stripe and creates or updates the contact through Mautic’s API. It handles the find-or-create logic by email so repeat buyers don’t duplicate.
Keep the mapping explicit: order value, products bought, and the tag that lands them in the right segment. The assistant can log every sync so you can audit misses. Say: “Set up a webhook so that when an order is paid in WooCommerce, the buyer is added as a contact and put in my ‘customers’ segment.”
3. Score leads and alert sales when one turns hot
Points are Mautic’s built-in scoring: opens, page hits, and form fills each add points, and a points trigger fires when a contact crosses a threshold. The assistant can define the point actions, wire the trigger to email you the contact’s details, and move the contact to a “hot” stage so your list view shows the state change.
Tune the numbers with real data after a few weeks — what looks hot at 100 points may be noise at 50. The assistant can adjust the rules and re-score. Try: “Create point rules — 10 for an email open, 25 for visiting /pricing, 50 for the demo form — and email me when any contact hits 100.”
4. Monday-morning segment growth digest
You want to know if marketing is working without living in the dashboard. The assistant can schedule a weekly query that counts contacts per segment, compares to the previous week, and emails you the delta. Growth in the right segments is the number that actually predicts pipeline.
Add the counts that matter to you — new contacts, DNC additions, campaign starts — and let it run unattended. A two-line summary beats a dashboard you never open. Ask: “Every Monday morning, email me the contact count for each segment and how each changed since last week.”
5. Re-engage contacts gone cold
Contacts with no activity for 90 days are cheap to win back and costly to keep mailing blindly. The assistant builds a win-back campaign: two re-engagement emails a week apart, with a tag for anyone who stays silent so future broadcasts can skip them. It can also verify the segment filter actually catches the inactive contacts you expect.
Decide upfront what “winning back” means — an open, a click, any page hit — and have the assistant branch the campaign on that decision. Say: “Build a win-back campaign: contacts inactive for 90 days get two emails a week apart, and anyone who doesn’t open either gets tagged ‘cold’.”
6. SMS follow-up after a high-intent form
Mautic ships with a Twilio integration, so a text right after someone asks for a quote feels personal and gets answered faster than email. The assistant configures the Twilio transport with your credentials, adds the SMS action to the campaign, and sends a test to your own number before anything goes live.
Keep the message short and clearly from you — include your business name and a real next step. One SMS is enough; two feels like spam. Ask: “When someone submits the ‘pricing-quote’ form, send them a text from our Twilio number saying we’ll reply within one business day.”
7. Instant alert when a hot lead visits pricing
Page hits land in Mautic’s database, which means your assistant can watch for the strongest buying signal: a high-scored contact viewing your pricing page. A small scheduled script checks recent page hits against points and emails you the contact’s name, email, and score within minutes.
This is the workflow that turns Mautic from a mailing tool into a sales tool, because you call while they’re still on your site. Say: “Email me the moment a contact with more than 75 points views the pricing page, including their name and email.”
8. Nightly export of unsubscribes
Do-not-contact data should reach every tool you use, not just Mautic, or you’ll email people who opted out somewhere else. The assistant can query the DNC records added each day and append them to a file your other systems read, or push them to an external API. It can also dedupe so the export stays small.
Treat this as compliance plumbing: boring, automatic, and non-negotiable. Audit the file monthly to confirm it’s flowing. Ask: “Every night, export contacts added to do-not-contact in the last 24 hours and append them to /root/dnc-export.csv.”
9. Slack alert for important form submissions
If your sales team lives in Slack, they shouldn’t have to open Mautic to see an enterprise inquiry arrive. The assistant can add a webhook or scheduled script that posts the form answers to a channel the moment they land. Channel, mention, and which forms trigger it are all configurable.
Limit it to high-intent forms, or the channel becomes noise and people mute it. One clean post per submission, with a link back to the contact in Mautic, works best. Try: “Post a message to our Slack #sales channel every time someone submits the ‘enterprise-contact’ form, with the answers they gave.”
10. Automatic birthday or anniversary emails
A date-based custom field plus a relative-date segment filter gives you a set-and-forget yearly campaign that feels personal. The assistant creates the field if needed, builds the segment matching “birthday is today,” and hooks up the campaign email with the offer you choose.
The same pattern works for renewal dates, signup anniversaries, or contract end dates — any yearly milestone. Say: “I have a ‘birthday’ field on contacts — build a segment of contacts whose birthday is today and a campaign that sends them a promo email every year.”
Each workflow above is assembled from pieces Mautic already has: segments, campaigns, points, webhooks, and cron. The agent puts them together and shows its work, so review the campaign in the UI once, then let it run.
